Where does your QR code take your customers?
Comply with the new EU regulation for wine E-labels with an easy-to-use, fast and reliable solution created by wine professionals
Create e-Labels Create e-LabelsChoose the best plan for your winery needs
Professional wine QR e-Labels that go beyond compliance and enhance customer experience
Compliant with new EU regulations, recycling rules and continuous regulatory updates
Automatic translation to all 24 EU languages
QR code generation
Mobile-friendly design
You are in control of the information you want to share
Supports multiple wineries/brands and products
Intuitive and easy-to-use platform
Professional customer support
Choose the best plan for your winery needs
Plan A
€100 / year
15 e-Labels
1 winery / brand
Plan B
€200 / year
45 e-Labels
3 wineries / brands
Plan C
€400 / year
150 e-Labels
5 wineries / brands
Import / Export Excel
We can do it on your behalf
€15 / e-Label
You have too many other things on your plate? We are here to help and we can create e-Labels on your behalf.
Custom Plan
Looking for more? We can build a custom plan for you!
Choose the Right E-Labels to Connect with Your Customers
Your Customers Prefer Our e-Labels
Our primary focus is on your customers, ensuring they have a positive experience while enjoying learning about your wine.
Create your winery(-ies) and brands
Create your winery(-ies) and brands
Create your winery(-ies) and brands
Easily add winery details in just five minutes, automatically featured on every e-Label.
Create and customize your e-Labels
Follow an easy-to-use template to upload product photos and input details like description, ingredients, nutritional information, and other optional fields.
Download QR codes and publish e-Labels
Receive a unique QR code and URL for each product. Review and publish the e-Label for all to see. You can also use your QR codes not only on the wine labels, but also in your wine brochures and sales shelves.
Need to send wine labels to print in a hurry? No problem! Download QR codes now and add product information later.
What needs to be included on the e-Label to comply with EU regulations?
Product identification: name, image, volume, and vintage
Ingredients listed in descending order, highlighting potential allergens
Nutritional information: energy, calories, fat, saturates, carbohydrates, sugar, salt, and protein, based on a 100ml serving size
What’s not allowed?
No user data tracking or collection
No sales or marketing information (website links, promotions, points of sale, no statements that may appeal to customers)
E-Label cannot link to the winery’s website
Frequently asked questions
1
What are Sierra Hos e-Labels?
Sierra Hos is a platform designed to offer transparent product information through QR codes, enabling wineries to share comprehensive insights about their products, from nutritional data to sustainability practices, all in compliance with EU regulations.
Sierra Hos e-Labels technology generates web pages and QR codes containing wine information. The web page includes details about the wine's properties: energy values, composition, allergens, and the producer's identity. Each QR code is linked to its corresponding web page.
Once a brand inputs product information into our platform, a unique QR code and URL are generated. Consumers can then scan the QR code, which is on each wine bottle, to access a detailed product page with all the information provided by the winery.
2
What do I need to know about QR codes?
It is recommended to use a QR code size between 13mm x 13mm and 16mm x 16mm, with a recommended empty space, often called the "quiet zone," around the barcode of 1.5-3 mm. For optimal results, use a black QR code on a white background. To ensure successful scans, the QR code image should be printable at 300 dpi or higher.
3
What needs to be included in the e-Label?
The e-Label should include product identification details such as the name, image, volume, and vintage. It should also list ingredients in descending order, highlighting potential allergens. Additionally, the e-Label should provide nutritional information, including energy, calories, fat, saturates, carbohydrates, sugar, salt, and protein, based on a 100ml serving size.
4
How does automatic translation work?
The EU regulation requires that e-Labels be translated into all EU languages. Sierra Hos e-Label solution offers translation into all 24 EU languages. The language displayed will depend on either the country where the e-Label QR is scanned or the language of the user's system.
5
Can I just print all the ingredients and nutritional information on the physical label?
Absolutely, you can. Please note that if you choose to use e-Labels, you must still print all allergens and intolerances on the physical label as well.
6
Are users tracked when accessing e-Labels?
No, users are not tracked when accessing e-labels on the Sierra Hos e-Label platform, as required by the new EU Regulation.
7
Where can I read more about the new regulation?
Main EU regulations for wine labeling:
Regulation (EU) 2021/2117 and Clarification - Defines description, presentation, and labeling of wines and introduces the use of e-Labels.
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2021.435.01.0262.01.ENG
https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52023XC01190
Regulation (EU) 2019/934 - Defines wine-growing areas where alcoholic strength may be increased, authorized oenological practices, and restrictions applicable to the production and conservation of grapevine products.
https://eur-lex.europa.eu/eli/reg_del/2019/934/oj
Regulation (EU) No 1169/2011 - Defines the format of nutritional tables.
https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2011:304:0018:0063:en:PDF
Regulation (EU) No 1169/2011 and Clarification - Defines the format of nutritional tables.
https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32011R1169
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